Notice how they talk about the value that you can get from popups vs. Questions are a great psychological technique to get people interested in your Ad. They work for two reasons:. People are self-conscious by nature. Capitalize on this fear by using negative words in your call-to-action. Instead, focus on things that people are always trying to improve and plant the idea in their mind that you may have a better way to do something than they currently are. In News Feed Ads, you have more flexibility with how much text it contains.
In my experience, the exact opposite is the best practice. The shorter you can make your CTA , the easier it is for people to read it and the more likely it is that they will. When you have as much text as this Ad, most users will be overwhelmed by the wall of text and simply skip over it.
The easiest way to get someone to click your Facebook Ad is to offer them something of value for free. Select the Dashboard Page that you want the report added to. Click the " Go to Dashboard " link to further customize the report e. Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report. The report date or date range is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more Daily reports default to the last day of the selected period Weekly and monthly reports default to 1 month of data To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
Glossary of Facebook Metrics. Page Checkins : the number of times that people have indicated in a Facebook post referencing the Facebook Page that they visited the business or organization's physical location by utilizing the checkin option in a personal post. Page Fans aka Likes : the total number of people who have liked the Page. Unique Users Page Impressions : the number of impressions seen of any content associated with the Page. Unique Users Page Mentions : the number of mentions of the Page that are attributed to your ads.
A mention happens when a person types followed by your Page name, then selects your Page name from a list, in a Facebook post or comment. Page Stories : the number of stories created about the Page. People Engaged : the number of people who engaged with the Page.
Engagement includes any click or story created. Unique Users Total Reach : the number of people who have seen any content associated with the Page. Depending on the advertiser's designated target audience and ad quality, this action can lead to a cascade of new Facebook page Likes, which the advertiser can roll over into long-term client relationships.
When a user RSVPs "Yes" or "Maybe" to a Facebook event connected with an ad, the user's friends may see the ad along with the message that the user has responded to the event. Those friends can then choose to click the ad and also RSVP. Only positive and tentative responses count as event actions.
A response of "not attending" is not considered an action. Remember back in the days when everyone watched TV and we could all recite our favorite breakfast cereal jingles? How many times do you think kids watching Saturday morning cartoons were exposed to the same ads for Magic Charms?
At a certain point, the benefit of more exposures to the same ad—or related ads— starts to slow down. Source: Facebook IQ. Your testing will show you where the plateau is for you. Keep in mind that better quality ads plateau later. The best practices for Facebook ads are constantly changing.
Only you know what works for your specific audience. And the only way you can keep that knowledge up to date is by testing. Closely monitor how your campaigns perform in the Facebook Ads Manager dashboard. Hootsuite Social Advertising is an integrated platform for managing organic and paid content side by side.
Within the dashboard, you can easily pull actionable analytics and build custom reports to prove the ROI of all your social campaigns. With a unified overview of all social media activity, you can easily make data-informed adjustments to live campaigns and get the most out of your budget.
For example, if an ad is doing well on Facebook, you can adjust ad spend across other platforms to support it. On the same note, if a campaign is flopping, you can pause it and redistribute the budget — all without leaving your Hootsuite dashboard. Every brand has a few pieces of content that drive most of the traffic each month. Adapting that content into a short video or image ad can be a great way to repackage top content for the best Facebook ads.
Then, use one of these social video tools to create your video, or create a slideshow video ad in Facebook Ads Manager. For example, the Hootsuite social team pulled the key details from our post on social media image sizes into this image for Facebook:.
Posted by Hootsuite on Sunday, February 21, Pro tip: Check out our social video strategy kit for marketers , which has lots of great insights about what types of video work best on social media. Yes, we said above you should consider using Facebook ads for higher funnel marketing. Pro tip: One of the most effective ways to drive sales directly from a Facebook ad is to target people who have already considered buying your product.
By expanding their targeted audience, they also saw 2. The conversions and catalog sales objectives both drive direct sales. Conversions drives sales on your website or any other location outside of Facebook. Catalog sales drives sales from your Facebook catalog. With the store traffic objective, you can promote offline purchases, too. You can also drive people to an online or offline event. Use the engagement objective to increase event responses on Facebook, or the traffic or conversions objectives to sell more tickets.
Or, use the lead generation objective to get people to your store or dealership to experience your product in person—for example, through a test drive. Johnny Walker Taiwan used ads with a click-to-Messenger call to action to drive offline sales. Within the Messenger conversation, users could select their favorite products and ask for directions to nearby shops where they would purchase.
Pro tip: Facebook allows you to track offline conversions so you can understand the effectiveness of ads that drive sales offline. You can also use this tracking information to build custom audiences of people who interact with your brand offline, so you can target them even more effectively with future ads. Use Hootsuite Social Advertising to easily keep track of all of your social media activity — including Facebook, Instagram and LinkedIn ad campaigns — and get a complete view of your social ROI.
Try it free today. Request a Demo. Easily plan, manage and analyze organic and paid campaigns from one place with Hootsuite Social Advertising. See it in action. Facebook is the number one social media site for driving conversions, which makes creating effective Facebook ads an integral part of your social media strategy.
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