Sometimes, when processing information shared with us by sites and apps, those sites and apps will ask for your consent before allowing Google to process your information. For example, a banner may appear on a site asking for consent for Google to process the information that site collects.
When that happens, we will respect the purposes described in the consent you give to the site or app, rather than the legal grounds described in the Google Privacy Policy. If you want to change or withdraw your consent, you should visit the site or app in question to do so.
If ad personalization is turned on, Google will use your information to make your ads more useful for you. For example, a website that sells mountain bikes might use Google's ad services. After you visit that site, you could see an ad for mountain bikes on a different site that shows ads served by Google.
If ad personalization is off, Google will not collect or use your information to create an ad profile or personalize the ads Google shows to you. You will still see ads, but they may not be as useful. Ads may still be based on the topic of the website or app you're looking at, your current search terms, or on your general location, but not on your interests, search history, or browsing history.
Your information can still be used for the other purposes mentioned above, such as to measure the effectiveness of advertising and protect against fraud and abuse. Hey Google, dim the bedroom lights Learn more Hey Google, dim the bedroom lights.
Hey Google, set the temperature to 75 degrees Learn more Hey Google, set the temperature to 75 degrees. Discover what Google Assistant is Learn more about how you can get help about how you can get help from your Google Assistant. On your phone. On your smart speaker. On your smart display. In your car. This will make your ads more relevant to potential customers, and also possibly increase your Quality Score.
Finally, before you post your ad, look over it one last time to check for spelling or grammar errors. Google Analytics is a free way to get even more insights into how people interact with your ads and website. While Google Ads can tell you how many people click on your ads, integrating Google Ads and Analytics lets you keep an eye on what those people do once they reach your website. For example, if people arrive at your site but then immediately click away, your ad might not be reaching the right people after all — or you might be taking them to to wrong area of your site.
These insights can help you better organize your ads, and possibly get more out of your marketing budget. Learn more about Google Analytics here.
Good work! Remember to check back in frequently to keep an eye on which ads and keywords are bringing you the most clicks and conversions. Over time, you should start to see which strategies are helping you meet your goals, and which still need tweaking. Learn a few basic terms Keywords: These are the words or phrases that people type into Google Search, which trigger your ad to appear. Organize your account How do you set your account up for success from the beginning?
Set your budget With Google Ads, you control how much you spend using two different settings: your daily budget and your bids. Phrase Match: This option shows your ad for searches that contain your exact keyword, or for searches that contain your exact keyword plus words before or after it. Exact Match: When you choose exact match, your ad will only show if someone searches for the exact word or phrase you choose. Negative Match: This match option allows you to exclude undesirable words or phrases from triggering your ad, weeding out irrelevant traffic.
Set your landing pages Your landing page is where potential customers arrive after clicking on your ad. Decide which devices to show up on Do your ideal customers search on a desktop, mobile device, or both? Write your ads Your ad is the first impression many people will have of your business, so make sure it communicates that you have what they need. Connect your account to Google Analytics Google Analytics is a free way to get even more insights into how people interact with your ads and website.
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