This was based on email metrics of 19, customers from November — November Another study showed that open rates also vary from country to country. The average in was As you can see from all of the above, there are variations among time periods and regions. The challenge, of course, is to not be average but to exceed expectations. There are many variables that can significantly boost email open rates. About the first thing that any digital marketing guru will tell you about increasing open rates is to use subject lines effectively.
There are many ways of doing this. They could be newsy, containing dates of promotions or other events. They could be personal, containing the name of the prospect.
They could convey a sense of urgency. They could contain interesting statistics. Above all, they should be short and snappy, and if possible memorable. Feel free to test and experiment. An interesting tip by marketing mentor Vanessa Lanham-Day is to use relevant song, film, or book titles. This is a subset of compelling subject lines, touched upon above.
It includes a detail relevant to the recipient. It could be their name, profession, purchase history, or other behavioral detail. Personalized subject lines get more emails opened, and after that, personalized content helps in transaction rates and revenue. In some cases, using the actual name of a person sending the mail can boost open rates.
This works in fintech, for example, with customer relationship officers. It can also add a nice personalized touch. Kumar, ABC Finance. This makes open rates drop. Many people on this may just not be the right target audience for you. Email open rates are also affected by the day of the week in which they are sent, as well as the time of day. As you can see on the chart below, a character subject line has the highest open rate.
But a one has a lower open rate than a one. Can you trust it completely? The chart shows that many marketers tend to use shorter subject lines because they perform better on mobile devices 3 out of 5 users check their emails on mobile devices.
Using emojis. Emojis, if used in a smart way, can give a boost to your open rate. Preheader Preheader is what you see right after the subject line before you even open an email. This preheader explains what full Gmail storage actually means for me. Time of day and day of the week Day of the week. List Quality A quality email list will get more open rates than a list that is purchased or downloaded from social media.
The list is segmented so the subscribers only get the content that is relevant to them. The list is constantly cleaned from inactive subscribers and updates old lists naturally give lower OR. Expectation based on the previous open experience If you managed to bring awesome content with great value to your audience in your previous messages, you earned yourself a good reputation. Use personalization Like we showed above, personalizing your subject lines can do small wonders.
He compared these 2 subject lines. If you keep it short, there is a good chance your message will stand out in the crowd. Earn extra income Guaranteed income You have been selected we all know this one, right? It means that a welcome email is a big opportunity to get the highest open rate possible.
Use double opt-in We get it, you want both to build your list fast and have great metrics. Benefits of double opt-in: Your open rate and other metrics are higher. Your sender reputation is enhanced because your subscribers are more engaged , thus your deliverability will go higher. Clean your email list Building a list is not a straight road: you sometimes have to clean up the mess on your way.
Inboxes with your message marked as spam. Inboxes that are full and forgotten. Subscribers that are no longer interested in your services changed location, lost interest, no longer relevant, switched to competitors, etc. It heavily depends on your industry.
Most ESPs provide open rate benchmarks for different industries. How to calculate my open rate? The type of emails you send. Brand awareness. Subject lines and preheaders these two work together.
Send time. List quality. Expectations based on the previous open experience. How to increase my open rate? Use personalization only when you send personalized content, not every time. Work on your subject lines: be clear and keep it short. Be careful with spam trigger words. Send welcome emails — they will give you the highest open rate possible. Use double opt-in to make sure only genuinely interested people subscribe.
Clean your list every now and then. What do you do to increase your open rate? Aswer in comments. Valeria Shulga 21 October, We actually explain how to make the most of each way. Please, read the Privacy Policy and check the box first. We need your consent to get the ball rolling :.
Family and Social Services government, adoption, pet care, elderly care, etc. Written by Sam Cahoon. HubSpot also recommends upgrading your email signature using our free Email Signature Generator. Have you ever wondered how your email results compare to those in your industry? Or perhaps, what kind of open rates should you expect? Is your click rate above or below the industry average? Email deliverability is hard and there isn't always a good way to know how you are doing or how to improve.
This benchmark data is really valuable because it gives you a reference for how well you're doing — and some indication of how to improve. Email marketing benchmarks provide you with useful information about the health of your email sends. Benchmarks allow you to see how your specific campaigns compare to the standards of your individual industry Surprise! Each industry has different benchmarks. In turn, you can discover opportunities to improve your email strategy and work on achieving even better results.
We analyzed the email metrics of 19, customers to calculate the open, click-through, hard bounce, and unsubscribe rates of each industry from November - November This data was pulled from individual accounts, and only those sending batch emails campaign.
This data only includes campaigns with over sends. Lastly, the data was collected on a month-to-month basis, and then averaged on a per account basis. The industry and company size were self-reported during signup. A good email open rate meets the average, which is The results for your organization, however, will be dependent on the health of your list, the quality of your subject line, and the average benchmark for your industry.
What Open Rate Is: The percentage of email recipients who open a given email. We found that the average open rate across all industries is You can get value out of open rate as a metric if you use it as a comparative metric.
For instance, if you compare the open rates of this week's email send to last week's email send both to the same lists it might give you some insight since the variables are somewhat controlled. We found that the Real Estate industry and Education industry have the highest open rates.
The best way to improve your open rate is by following subject line best practices. This category may include companies in any of the following: computer games, computer hardware, consumer electronics, electrical or electronic manufacturing, nanotechnology, semiconductors, or technology. This may include business services such as marketing, writing and editing, consulting, and more.
This category includes businesses involving music, online media, or publishing. This category includes broadcast media, internet, telecommunications, and wireless. Companies in this category include alternative medicine, hospital and health care, individual and family services, medical devices, medical practice, mental health care, or veterinary. Apparel and fashion, arts and crafts, consumer goods, consumer services, food and beverages, luxury goods and jewelry, retail, sporting goods, supermarkets, and wine and spirits are all examples of businesses that make up this category.
It includes accounting, banking, capital markets, financial services, investment banking, investment management, venture capital, and private equity. This category refers to companies in goods production. This category includes businesses in the following areas: civic and social organization, e-learning, education management, higher education, libraries, primary or secondary education, or program development.
What Click-Through Rate Is: The percentage of people who clicked a link in your email out of the people who opened your email.
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